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A transparent amber-colored pump bottle of organic lavender soap. The label is in a rectangular tag connected to the bottle with a dark blue curved line. The soap bottle's brown hue stands out, suggesting a natural and organic product.A graphic image displaying a black and white linen throw pillow. The tag is connected to the pillow by a dark blue line, suggesting a link or interactive element within a mobile app or website interface. The background is transparent, highlighting the pillow and price tag for emphasis.A stack of pastel-colored stoneware dinner plates with a connected price tag reading 'hand thrown ceramic dinner plastes'. The tag is connected by a dark blue curved line to the top plate in the stack, which is olive green, followed by plates in hues of peach, beige, blue, and pink.The image shows a pack of "Ethica Espresso" coffee with a vibrant and colorful design. The front of the package features a geometric pattern with triangles in shades of blue, red, and black against a yellow background. There's a label at the bottom indicating flavor notes of chocolate, hazelnut, and stone fruits. A circular outline possibly indicates an interactive element, suggesting that this could be part of a digital interface, such as an online shop or an app. The pack also bears the logo of Ethica Espresso, suggesting a brand focused on ethical sourcing or production practices.
A black and white striped throw pillow displayed against a transparent background. The stripes are bold and evenly spaced, offering a classic and striking visual contrast. The pillow has a fluffy appearance suggesting a soft texture.A graphic with a transparent background featuring a large, empty black circular outline, possibly representing a selection or focus area. Attached to it with a dark blue curved line is a white rectangular price tag that reads 'Black & white linen throw pillow', indicating an interactive design element for an online shopping platform or application interface.
A stack of pastel-colored stoneware dinner plates on a transparent background. The plates are arranged in a gradient of colors from top to bottom, starting with olive green, followed by shades of beige, pink, blue, and gray. The image focuses on the simplicity and elegance of the plates, which have a modern, matte finish.A graphic with a transparent background featuring a large, empty black circular outline, possibly representing a selection or focus area. Attached to it with a dark blue curved line is a white rectangular price tag that reads 'Hand thrown ceramic dinner plates', indicating an interactive design element for an online shopping platform or application interface.
An amber-colored glass bottle with a pump dispenser, showcased against a transparent background. The bottle appears to be filled with a liquid soap or lotion, suggested by its translucent quality and the reflection of light within it, emphasizing the natural and elegant design of the product.A diagram with a speech bubble that contains the text "Organic lavender soap". There is a large black circle that dominates the image. The speech bubble with text is connected to the circle by a small line.
A square package of Ethica Espresso Natural coffee with a vibrant, multicolored geometric pattern on the front. The top section of the package is yellow with the 'Ethica Espresso' logo, and the lower section features a colorful array of triangles in blue, red, and black. Flavor notes icons of chocolate, hazelnut, and stone fruits are displayed at the bottom.A diagram with a speech bubble that contains the text "Ethica espresso". There is a large black circle that dominates the image. The speech bubble with text is connected to the circle by a small line.

Sell your products and services to hotels, cafes, restaurants, gyms, and more.

Whence is a marketplace that connects values-driven brands like you to hospitality businesses you’d be proud to work with.

Get in Touch

Interested in selling with Whence?

Our team is available to help you learn more, and guide you through our simple screening process and pre-negotiated pricing model. Sign up for free, and get early visibility with our hospitality buyers.

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WHY WORK WITH WHENCE?

Whence is an easy win for your business. 

 A luxurious dining space featuring a velvet-upholstered chair with metal armrests, placed next to a wooden table. The flooring has a unique hexagonal pattern with teal and peach accents. The setting suggests a stylish restaurant or café. A luxurious dining space featuring a velvet-upholstered chair with metal armrests, placed next to a wooden table. The flooring has a unique hexagonal pattern with teal and peach accents. The setting suggests a stylish restaurant or café.An overhead shot of a person in a bathrobe seated at a dining table, serving themselves from a skillet with eggs and tomato sauce, indicative of a dish like shakshuka. A salad with poached eggs, a glass of water, and a glass of orange juice are also on the table, presenting a hearty breakfast or brunch.An overhead shot of a person in a bathrobe seated at a dining table, serving themselves from a skillet with eggs and tomato sauce, indicative of a dish like shakshuka. A salad with poached eggs, a glass of water, and a glass of orange juice are also on the table, presenting a hearty breakfast or brunch.A bright and airy bathroom interior showcasing a freestanding bathtub with a dark grey towel draped over the side. A wooden shelf holds bathroom essentials, and a ladder towel rack stands next to a potted plant, which brings a natural element into the space. The room has a serene and clean design with large windows that let in natural light.A bright and airy bathroom interior showcasing a freestanding bathtub with a dark grey towel draped over the side. A wooden shelf holds bathroom essentials, and a ladder towel rack stands next to a potted plant, which brings a natural element into the space. The room has a serene and clean design with large windows that let in natural light.
Dollar Sign

A seamless path to more consistent sales

Partnering with businesses is a sure way to get larger orders, more consistently. Whence connects you to buyers and handles the logistics.

A stylized black icon of a delivery truck with two white circles representing wheels. The truck has a square cargo area with an arrow pointing rightwards, symbolizing movement or delivery. The icon is set against a transparent background and is typically used to indicate shipping or logistics services.

We take care of the tricky details

We handle shipping or work within your existing logistics framework. We also take care of transactions, minimum order quantities, and pre-negotiate prices to save you effort.

A simplistic icon representing three human figures with solid circle heads and outlined bodies, connected by their shoulders in a single line. The image is monochromatic and presented against a transparent background, commonly used to symbolize a group of people or a team.

Support to help you scale

We help you build your profile to make sure you’re set up to start selling. You can collaborate directly with your buyer on fulfillment, partnership opportunities, and more.

Share what makes your business special.

Unlike working with traditional distributors, with Whence, you can share your story, product imagery, and brand collateral so buyers can see what sets you apart.

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Join other brands on Whence.

An elegant still life composition on a draped white cloth with a chocolate brown backdrop and a draped beige fabric. It features a green vase with dried flowers, a dark green fruit bowl containing avocados and tomatoes, and a mustard yellow planter with a blooming pink calla lily and eucalyptus branches. Two pieces of coral and a white shell add a natural touch to the scene, which is illuminated by soft, directional light.

Cyrc.

Our products are manufactured in Montreal using traceable recycled materials. Our circular business model prevents our materials from ending up as waste.

A dynamic arrangement of flavored seltzer cans and fresh ingredients on a white surface. The scene includes three cans of 'Bickco Seltzer' in orange vanilla, lime, and ginger flavors. Accompanying the cans are corresponding fresh ingredients: a tangerine, a sliced grapefruit, cherries, ginger root, and vanilla beans. The setup is well-lit, highlighting the natural textures and vibrant colors of the ingredients.

Le Seltzer

We’re a family-run sparkling water company run out of Montreal with natural flavors you've never experienced before, from mangosteen to yuzu blossom pomelo.

A sunlit outdoor setting with two cans of 'Heartwood sparkle Organic Apple Sparkling Apple Cider' on a wooden surface. Beside the cans, a glass filled with the pale yellow cider is displayed, with droplets of condensation visible. Fresh red apples are scattered around, contributing to the rustic and refreshing vibe. The backdrop is a softly focused garden, filled with greenery and hints of purple flowers.

Heartwood Cidery

Our family-owned business makes small-batch craft alcoholic and non-alcoholic ciders using ingredients from our farm and local community in Ontario.

An aesthetically arranged selection of artisanal soap bars and bath products on a marble surface. Two oval soap dishes, one holding a dark brown bar labeled 'drachm' and the other a marbled gray soap. Surrounding them are various rectangular soap bars in muted colors like orange, green, and pale gray, each embossed with the 'drachm' logo. The natural light casts soft shadows, enhancing the textures and organic feel of the high-quality bath products.

Drachm Apothecary

Experiential and meaningful skin care and guest amenities that explore colours, scents, and textures connected to the world around us.

A graphic of a shopping or gift bag. The bag has a visible side fold and black loop handles at the top, suggesting depth and three-dimensionality.

Introduce yourself to new customers.

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